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Marlboro Cigarettes
In 2001, Marlboro cigarettes was named the most popular brand of cigarette in the United States. They have always been famous for their advertisements. Their red and white colors are reason enough for many American people to recognize them, but the cigarette company is also infamous for their mascot, the Marlboro Man. Billboards, television commercials, and magazine ads have all had the Marlboro Man across them at one point or another. Since the era in which the Marlboro Man was such a hot commodity and so easily recognized, the laws regarding how cigarettes and other tobacco products can be advertised has changed. Have you noticed that you haven’t seen Joe Camel on television or in any commercials lately? Have you noticed that you have not seen any commercials for cigarettes lately at all? This is due to those very changes in advertising for tobacco products on television. At first, Marlboro cigarettes were advertised in a way that was directed toward women. Women were the target audience for Marlboro ads, and their slogans even referred to the cigarette being Mild as May (as in the month of May).
Since the second World War, Marlboro was no longer able to market this way and expanded their client base to include members of the male population as well. For a while they had been removed from the shelves and were no longer being sold as there was relatively no market for them at the time. Due to interesting marketing campaigns with enlisted soldiers at that time, Marlboro cigarettes did not quite make the cut when it came time to compare to other brands like Lucky Strike and Chesterfield.
Most people who have smoked or know someone who has smoked has smelled, seen, or heard of Marlboro cigarettes. Smoking is a real hot commodity in the United States, and these days Marlboro is a very popular brand of cigarettes, popular with both members of the male and female sex. There has been a great deal of controversy regarding Marlboro cigarettes, some of it that is relevant and others that is trivial. They have been associated with the KKK due to some image that is allegedly emblazoned into the print of the Marlboro package. It has also been reputed that Philip Morris, the tobacco giant, was related to this activity. However, this information is unfounded and has not been confirmed. As a matter of fact, it has been dubbed a myth.
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